West Virginia State Life Insurance Practice Exam

What type of insurance is characterized by direct-response solicitation by a sponsoring organization?

1. Term insurance

2. Mass marketed insurance

3. Universal insurance

4. Tied insurance

The correct answer is: Mass marketed insurance

Mass marketed insurance is characterized by direct-response solicitation from a sponsoring organization, which can include various methods like advertisements, direct mail, or online marketing campaigns. This type of insurance is designed to reach a broad audience, offering standardized policies that are often simplified to appeal to consumers who may not have extensive insurance knowledge. The use of a sponsoring organization allows for streamlined processes and often results in lower premiums due to the increased volume of potential policyholders. This marketing approach is beneficial because it allows consumers to easily access information and apply for insurance without the need for a personal agent. As a result, mass marketed insurance tends to be more accessible and convenient for the general public. In contrast, term insurance refers specifically to a life insurance product that provides coverage for a set period. Universal insurance is a type of permanent life insurance that combines flexible premium payments with a cash value component. Tied insurance typically involves a requirement for the consumer to purchase additional or related services, which does not reflect the nature of mass marketing. Thus, the nature of mass marketed insurance distinctly aligns with the characteristics described in the question.